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London Collections: Men – SS17 Bobby Abley

Jun / 2016 by
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London Collections: Men – SS17 Bobby Abley

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Bobby Abley whisks us away on vacation for Spring/Summer 2017,

flying first class with the world’s most fabulous airline – Magic Carpet Airways. Entirely exclusive, this elite airline serves the rich and famous, taking to the skies in sequin gowns accessorized with matching neck pillows and sleep masks. Sit back, relax, and please take a moment to familiarize yourself with your nearest exits as we prepare for takeoff.
This season stays true to Bobby Abley’s signature sports-casual style, re-imagined with tongue-in-cheek slogans and motifs. The playful referencing of childhood classics he’s come to be known for returns to the catwalk, this season paying homage to Disney’s Aladdin and the rich fashion and textile culture of the Middle East. Modern interpretations of Aladdin, Princess Jasmine and her pet tiger Rajah sit alongside more literal nods to The Genie and Aladdin’s side-kick Abu. Blending luxury and technical fabrics through new development and innovations previously unseen from Bobby Abley this season represents the widest breadth of product categories, mix of tailoring and draping and new silhouettes opening the brand to the widest customer base yet. 

This is the third time Bobby has collaborated with Disney, working closely together to create designs that beautifully infuse these much loved characters and their stories with Bobby’s signature style.

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 Bobby Abley //HOOK LDN

Bobby Abley and HOOK LDN partner to showcase an exciting collaborative capsule of eyewear for SS17, taking upcoming HOOK LDN frames as a basis, reworked in new colourways inkeeping with Bobby Abley’s signature aesthetic. HOOK LDN’s Parklife sunglass frame is reimagined in bright gold handmade acetate with a stand out gold flash lens. The Parklife optic frame is remastered in matt black, a fresh take on a traditional black optic style. Founder Zak BIddu says ‘Bobby Abley’s work is fresh, exciting and dynamic making it a great marriage for HOOK LDN’s vision’.

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SHOW CREDITS

Stylist: Steve Morriss
Hair: Ben Jones using Fudge Professional
Make-up: Thom Walker using MAC Pro
Casting: Rebecca Knox
Music: Siobhan Bell
Styling Assistant: Ogun Gortan
Sunglasses and optics in collaboration with HOOK LDN
Jewellery by O Thongthai
Special thanks for Topman, The British Fashion Council, The Team at Disney – Sarah Evans and Liz Shortreed, Declan Jackson, Kate Iorga, O Thongthai, Melvyn, Lalit and Max, My Family – Jenny Abley, Sammy Abley, Emma Barker, Kelly Barker and Claire Baxter, Daniel Gianini, My PR Team Ash, Ella, Ebi and Jade. 
And always… Christina Aguilera XOXO

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