Photo/direction – Veronica Formos @v_form Make up and hair – Meredith Lacosse @meredithlacosse represented by @nobasura_clubhouse Model – Danielle Taylor @daniellekattaylor
The concept for this shoot arrived from the idea to create images that will express deep loss of human identity experienced by many people around us. Constant misunderstanding of the meaning of the essential human emotions and parallel rejection of any real attempts to accept ourselves as spiritual and emotional beings are seen everywhere and can be attributed to a single person or any larger society. The lack of personal connections and the loss of the ability to express empathy is another core issue in the world we currently live in.
With time, these issues get harder to address and we witness how our societies disintegrate and most of us even stop to see it as a real troubling problem.
The visual representation of these ideas can be described with the few symbols – each with it’s own meaning. We are now only perceive each other as an image from the phone and nothing more – the essence of the human being is constantly perceived as just a phantom and nothing else.
The main symbol of our era would be our lost of identities, where billions of selfies created an avalanche of the human mash and where ambiguous avatars of animals-that-were-humans challenge each other in the game of “who can own the most amount of stuff”. Everything is hyperbolic, vulgar, misrepresented and twisted; our culture is constantly being morally raped.
In the constant run from the fear of death, humans irrationally try to capture and save themselves in this form of beautiful but yet frozen image. In this new age of mummification everyone posses eternal life and yet is hardly ever distinguishable from the millions of other self-appointed “pharaohs”.
As German philosopher Kant said, the subject does not posses logical ability to prove that he or she is beautiful or superior. Therefore individual uses the most simple and straightforward method of proving its glory – make a selfie and show it to the whole world. While the real nature continues to reject this abnormality of the fake copy of our world where likes suppose to represent how good or meaningful you are when it’s just an electronic signal that will disappear sooner or later.