‘Code London’

 I am blown away by the avenue Duchamp has gone down for Autumn 2016.

The ‘Code London’ collection focuses on five different dress codes for the contemporary London man: Winter Florals, Creative Business, Tonal Layers, Innovative Textures and Artistic Features.

All photos by Luke Hutson-Flynn.

Hosted once again at The Rosewood Hotel in Holborn, that greeted us with fabulous Gin cocktails, fits the well-dressed London man that Duchamp pride themselves in creating for their brand. During the presentation, the models left, then made a grand re-entrance down the luxurious marble staircase. It gave you that ‘oh my god, who is that guy?’ moment.

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The Winter Florals section showcased in this collection were worn with woolen suits for daytime and black woven cocktail jackets for the evening. Creative Business flaunted a two-tone single breasted jacket that any young creative professional would rock a meeting in.


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The Tonal Layers portion played with the use of textures when wearing a suit, that eloquently introduced Innovative Textures. This section was about clean, minimal cotton shirts under wool jackets, which were given that ‘cosmopolitan flare’ with brushed jacquard scarves with floral prints and bold graphic prints. Finally, Artistic Features was all about the use of accessorising; this was carried out using paint effects, and chess game motifs on the trim.


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This was a well-executed collection by Duchamp that has completely changes the dynamic of Duchamp. The people in the presentation seemed so pleased by this seasons garments; this established brand has given the men of today something we want.


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